Wednesday, October 28, 2009

Book review: Web Analytics by Malo & Warren

My friends Nicolas Malo, from France, and Jacques Warren from Montréal, have just published the first web analytics book originally authored in French. Entitled "Web Analytics : mesurer le succès et maximiser les profits de votre site Web", the book is clearly aimed at non-initiated marketing managers.

Organized around three main sections covering the basics of measuring online business success, outcome analysis and site optimization, the book offers a solution agnostic, easy to read and rich in examples overview of the underlying concepts of online analytics. They are not going into too much details, just the right balance, which is perfect for busy managers who just need enough understanding to "get it" :)

My only negative comment is the price... 50$ CDN seems a bit high for an introductory book by first time authors (compared to $30 for the latest Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik).

There will be a special book launch in Montreal, November 4th, at the InterContinental hotel. This launch will be done jointly with AT Internet brand new NX offering (more to come on this). If you would like to attend, please RSVP to Alexandre Metier (Alexandre(dot)Metier(at)