Wednesday, September 16, 2009

Adobe + Omniture + WPP = game changer

Twitter was on fire!

A short post to share my thoughts. I won't go into a long rambling about it.

Some deep thinking and speculation from all horizons. For the most part, people didn't see it coming... why did Adobe purchase Omniture? To make Flash tagging easier?

That’s not the point.

This picture clearly says what it's all about:
Adobe + Omniture means they will be looking at the whole value-chain process of developing website content and applications. This is far beyond making it easy to tag Flash!

Also, don't forget the huge strategic agreement with WPP. Add up Adobe + OMTR + WPP and you’ve got a major player who can change and steer the industry.