Wednesday, February 18, 2009

Omniture Summit day 1: MindMeld

On Tuesday afternoon was held the first ever MindMeld, a gathering of top industry analysts, consultants and important Omniture clients. The MindMeld ideas derives from the eMetrics Industry Insight and XChange idea of doing small groups discussion on various topics. Josh James, CEO of Omniture, introduced the activity to a select group of about 40 people, followed by intros from Matt Langie (Senior Director of Marketing), Jim Sterne (WAA & eMetrics) and John Lovett (Forrester).

Six small teams tackled topics ranging from social media, video and mobile, and raising analytics to the executive level.

I was pleased to be a session leader for social measurement. With representatives from iTunes, Warner Music, Norwegian Cruise Line, Best Buy and Brian Watkins (aka @omniture on Twitter), the session was broken down into three main blocks of about an hour each:
  • scoping and establishing the breath of discussion,
  • identify critical events, technologies and necessary actions
  • report key takeaways, resolutions and call to action (from an individual perspective, for Omniture and the industry as a whole)

Everyone gathered back to present their respective team outcomes. The outputs from this activity are being collected by Matt and will become available to everyone in the coming days or weeks. The goal is to continue the conversation, do statuses and bring new topics at other upcoming conferences such as eMetrics and XChange.

The day concluded with the opening reception at the Salt Palace convention center. The huge conference floor looked a bit emptier than the hugely crowded Grand Palace rooms of last year. But still, attendance was not too bad but obviously impacted by the economy.

Today is kicking off with Josh James keynote, stay tuned for more updates...