Friday, October 24, 2008

eMetrics Toronto is next!

This week in Washington, the eMetrics Marketing Optimization Summit announced the date and call for speakers for its Toronto, Ontario conference. We aim to build upon the success and lessons learned in the 2008 eMetrics Summit Series offering a big-picture view of optimizing online marketing value and improving overall business strategy.

The two-day conference (March 29 - April 1, 2009) agenda covers a wide range of topics to provide a holistic view of web marketing optimization, including but not limited to:
  • Discovering the metrics behind opinions and conversations
  • A/B and multivariate testing
  • Online marketing analytics: campaigns, promotions and e-commerce
  • Consumer-generated content: turning threats into opportunities
Marketers and analysts will learn from industry leaders within the online publishing, retail, education, government and non-profit sectors. Experts will share their experience and deliver real-life case studies and more. Attendees will gain firsthand knowledge from in-depth sessions covering search analytics, monetizing online behavior and best practices for measuring results and optimizing the purchase process.

Call for speakers

We are seeking presentations on the nitty gritty of web analytics and marketing optimization as well as sessions on search analytics, email marketing optimization and behavioral targeting. The deadline to submit a proposal via the online form is November 15, 2008.

Advisory board

The conference is co-chaired by Jim Sterne, conference founder and chairman of the Web Analytics Association, and Alex Langshur, president and co-founder of PublicInsite. The advisory board is comprised of the best and brightest in the marketing optimization field, including:
  • Stephane Hamel, consultant and blogger for;
  • Brent Hieggelke, web analytics evangelist and president of Throttle Marketing;
  • Mitch Joel, president of Twist Image;
  • June Li, managing director of ClickInsight;
  • Mike Sukmanowsky, analytics and insight specialist for Rogers Media;
  • Simon Rivard, vice president of marketing for Quebecor Media - Canoe;
  • Jacques Warren of WAO Marketing Inc.