Tuesday, September 23, 2008

eMetrics Washington DC: speaker at Industry Insight day

After two appearance in San Francisco and one in Toronto, this is going to be my first time speaking at eMetrics Washington.

In the spring, for the first edition of the Industry Insight day, I presented early results of market research conducted with WASP. Industry Insight is a pre-conference event for industry analysts, leading analytics authorities, experts consultants or deeply engaged practitioners, journalists and bloggers. Not too sure in which category I fall, but I'm delighted to be invited again!

I will bring more data and insight on which web analytics tools are in use by websites visited by web analysts (got that?). The data will be based on hundred of thousands of sites visited by hundreds of web analysts who have downloaded WASP. Representative sample you ask? The data represents a steadily growing user base of over 8,000 users who have visited between 350,000 and 500,000 sites over the last 3 months.

As in previous posts about Web Analytics tools used by UK Universities or Top Retailers in the US and Canada, I will also offer some high-level details about a selected verticals and geographic segments, but with much more data. If you are going to be at the Industry Insight and there are specific tools, verticals or geographies you would like to see, send me a note!

As Jim Sterne puts it:
"The early results delivered in May in San Francisco were indicative. This time, they will be significant."