Friday, March 7, 2008

Free book from cScape: are you a winner or a loser?

A couple of weeks ago I was contacted by cScape because they found my blog post, “Bubble-burst 2.0”, of interest for a new book entitled “Winners and Losers in a Troubled Economy”. Authors Richard Sedley and Martyn Perks provide an outstanding (and free!) 80 pages book on engagement and how digital media, when used correctly, can not only help businesses today but especially when the economy hits the fan. The book is à propos those days, but it’s also an excellent introduction to online marketing and customer engagement. The topics covered include:
  1. New marketing: the old ways will not do
  2. The changing face of the customer
  3. Creating an online customer engagement strategy
  4. How to create your online customer engagement success
  5. The tactics for creating a customer engagement strategy
  6. Measuring online customer engagement
  7. What role can digital media play during a recession?
I’m honored to have made my small contribution alongside people like Jim Novo and points of views from Foviance, Satama and several others. For me, it’s a reward for growing from my roots in IT and getting a more strategic and business oriented professional profile.