Saturday, January 5, 2008

WAA Breakfast Meeting: Montreal – February 6th, 2008

Web Analytics Association (WAA) and
eMetrics Marketing Optimization Summit present:

An Industry in Transition: Web Analytics to Marketing Optimization
WAA Breakfast Meeting: Montreal, Quebec – February 6th, 2008

Montreal Contributors & Sponsors:

Keynote presenter is Jim Sterne, Chairman of the Web Analytics Association and founder of eMetrics Marketing Optimization Summits. Jim will deliver insight into the maturity of the web analytics industry, the level of expertise among practitioners today; challenges and opportunities; and the role we – web managers, marketers and analysts – play as companies adopt the continuous improvement method of marketing optimization.

Jonathan Levitt of iPerceptions will follow with a 20-minute case study showcasing the benefits of capturing and measuring the perceptions and attitudes of your website visitors and customers.

Stephane Hamel of will complete the event by delivering a 20-minute presentation highlighting the key elements needed in order to achieve a successful web analytics program.

WAA and eMetrics Marketing Optimization Summit Present:
An Industry in Transition: Web Analytics to Marketing Optimization

WAA/eMetrics Breakfast Meeting - Montreal

Date: February 6th, 2008
Place: Delta Montreal
Room: Opus II
Address: 475 avenue Président Kennedy, Montreal Quebec
Registration: 7:00 – 7:30 AM
Breakfast and Presentation: 7:30 to 10:00 AM
Member Price: WAA and IAB Canada - $25
Non-member Price: $45
For more information contact: Jeff Conaster WAA Event Coordinator jeffc(at)
> > > Register online < < <

Learn more about the Web Analytics Association
Learn more about eMetrics Marketing Optimization Summit – Toronto Mar 31-Apr 2, 2008