Monday, January 28, 2008

Déjeuner-conférence de la WAA avec Jim Sterne, 6 février, Montréal

Web Analytics Association Marketing Optimization Summit

La « Web Analytics Association » (WAA) et le
« eMetrics Marketing Optimization Summit » présentent:

Une industrie en transition : de l'analyse web à l'optimisation marketing Déjeuner-conférence : Montréal - 6 février 2008

Contributeurs et commanditaires :

iPerceptions IAB

M.Jim Sterne, conférencier, président de la Web Analytics Association et fondateur de la conférence eMetrics Marketing Optimization Summits apportera un éclairage sur la maturité de l'industrie de l'analyse web, l'expertise disponible dans le marché, les défis et opportunités et le rôle que vous - gestionnaires web, conseillers marketing et analystes - pouvez jouer au sein d'entreprises qui adoptent un processus d'amélioration continue de leurs activités marketing.

Michael Whitehouse, Analyste Marketing Senior chez iPerceptions suivra avec une étude de cas d'environ 20 minutes démontrant les avantages de capturer et mesurer la perception et l'attitude des visiteurs de votre site Web.

Stéphane Hamel de conclura l'événement avec une autre présentation d'une vingtaine de minutes où il soulignera les éléments essentiels à la réussite d'un programme d'analyse web.

Date : 6 février 2008
Lieu : Delta Montréal
Inscription : 7:00h à 7:30h
Déjeuner et présentation : 7:30h à 10:00h
Prix pour les membres : WAA ou IAB Canada - $25
Prix non membres : $45

Pour en apprendre plus sur la Web Analytics Association ou le eMetrics Marketing Optimization Summit - Toronto, 31 mars - 2 avril 2008

Friday, January 25, 2008

WASP: Looking for advisors

The level of interest toward WASP is increasing. Users as well as interested parties such as web analytics companies and consulting firms are sending in feedback and feature requests, or asking for free market data. Considering WASP is still far from being a commercially mature product, granted it's a free tool done "on the side" that doesn't actually bring revenues, I don't want to rush into a direction and spend a lot of time without making sure it's a viable path. At the end of the day, there's still a business case to make and an ROI to justify!

Some facts

À la "Visa":
  • wide visibility in the web analytics industry,
  • 72 tools detected: web analytics, ad networks, a/b & multivariate,
  • 35,000 downloads since v0.021,
  • 6,000,000 pages analyzed per month,
  • 125,000 sites analyzed per month,
  • $250 in revenue... priceless...

What I'm looking for

I'm looking for individuals for two main things:
  • WASP users, either implementation specialists, consultants or analysts who are willing to provide feedback and test new versions
  • Angel advisors who are willing to advise me on the business side: which revenue model is most promising, what's their reading of the market, which business pain point WASP can help solve or ease, etc.
I heard the WAA was talking about creating a WAA Lab to foster innovation, R&D and provide advice. That's exactly what I'm looking for :)

If you are interested, please contact me.

WASP v0.31 is out

I decided to do a quick release of WASP because a couple of people inquired about the new features.

Getting it or upgrading

Three easy ways to upgrade or get it:
  1. Visit and click on the large "Download" button
  2. If you already have WASP, the easiest way to upgrade is simply to do "Tools/Add-ons" from the Firefox menu, then click on the "Find Updates" button.
  3. Alternatively, if you already have WASP installed, Firefox will eventually trigger an automatic update and prompt you to confirm.

New & improved

Here's whats new and enhanced in v0.31:
  • Cool! There is now a special handling for Google Website Optimizer. If the page is an original page, a variation page or the conversion page, it will be indicated in the sidebar.
  • Cool! Google Analytics handling of cookies is a bit special, to make it easier, they are now expanded into a subtree.
  • Cool! When Omnniture SiteCatlyst or Google Analytics are detected, each variable now has a short description of its usage. Those descriptions will be improved in coming releases to link to articles and knowledge base. I'm still looking for a complete list of Google Analytics QueryString parameters and their use...
  • New: Added piwik and phpmyvisites
  • New: Detects the new Tongji Baidu, a Google equivalent from China
  • Fixed: Fixed CrazyEgg detection
  • Improved: Increased tracking cache from 5 to 7, track only what appears to be a public host, strip www from tracking host
  • Bug fix: Right-click on status bar doesn't toggle sidebar (show pop-up menu)
  • ... and VisualSciences/WebSideStory HBX is now called Omniture SiteCatalyst HBX :)

Tuesday, January 22, 2008

Online business in Quebec: culturally and financially distinct

Despite growth in online ecommerce and retail activity, it is not clear that Quebec businesses are moving to take advantage of the trend. Quebec-based businesses risk losing their traditional customer relationships to foreign players in the online world.

With the percentage of Quebecers' online increasing (71.5 % in November 2006 and 72.3% in June 2007 CEFRIO) ecommerce activity is on the rise as well. In November, 16 % of adult Quebecers spent 401 millions on products and services bought on the Internet. And we know Canadians buying online increased 34 % to 45 % between 2004-06. However, since the CEFRIO "Indice du Commerce Electronique" doesn't state which percentage of this spending is done in Quebec vs the rest of Canada or abroad, it is not clear that this growth is translating into increased revenue for Quebec-based retailers.

The past year have highlighted the efforts of US Giants such as eBay and Amazon in the French language capabilities and optimization of their websites targeting the Quebec market. It is expected that the increased Quebec market traction resulting from these efforts will continue to grow in 2008.

The truth is that Quebec retailing has traditionally been able to rely on our unique culture and language as a barrier against foreign competitors who would have tried to enter the Quebec market. That advantage is not as important online and Quebec retailers need to start acting now to protect their status of preference among Quebecers or risk losing it to competitors from not only out of province, but out of country.

The web presents a double edged sword to retailers in any market as it both increases the potential business opportunity as well as the scope of competitors that business is likely to face. The need to strategically address a retail web presence with clear cut commitment to web analytics and the use of that data to adapt the online offering is a key principle for success online.

"There are proven methodologies and simple and straightforward steps that retailers can take to protect and grow their market share in both online and offline transactions," says Jim Sterne, founder of the Web Analytics Association and Chairman of the eMetrics Marketing Optimization Summit (coming up in Toronto, March 31st-April 2nd). "The growth of web commerce is clearly both a threat and an opportunity to Quebec retailers. Active use of strategic web analytics tools can help Quebec retailers to level the playing field and help them successfully navigate the changes that will be thrust upon them today and in the coming months."

To address the threats and opportunities facing Quebec Retailers, the Web Analytics Association will be holding a one day breakfast seminar at the Delta Montreal, on Wednesday, February 6, 2008, 7:30am - 10am. The forum will allow attendees to share and discuss the challenges at hand, and what steps can be taken to improve the state of their online presence.

(Note: content of this post re-edited from "Language and culture may not be enough to protect Quebec retails in the online world")

Free Landing Page Optimization webcast from VKI Studios

Last week I had a very interesting chat with John Hossak, VP of Business Development for the Vancouver-based VKI Studios.

John will be doing a free webcast on Google Website Optimizer on Feb. 5th. He will go through the step by step process of doing landing page optimization:
  • Determining an appropriate test methodology (A/B, Multivariate, etc.)
  • Deciding which page elements to test
  • Developing test pages
  • Implementing the tests
  • Analyzing the results
Based on his valuable feedback, WASP will include information specifically geared toward Google Website Optimizer. It will tell you if the page you are viewing is an original page, a variation page or a conversion page used as part of a test.

Friday, January 18, 2008

Management & Business Analytics

Almost on a daily basis, my run of 150 blogs brings little treasures. It's the case this morning with an article published by Bhupendra Khanal entitled "Management Consulting May Not be the Right Answer!"

Being the tutor of Business Process Analysis, Introduction to Web Analytics and Web Analytics for Site Optimization for the UBC, this article sums it up very well. Let's take the example of Business Analytics:
Business Analytics is a term that describes how organizations gather and interpret data in order to make better business decisions and to optimize business processes.
Clear, simple and to the point. His "Rule for less probability of failure" is also very interesting. Note that Bhupendra doesn't claim a rule for "guaranteed success", which is a good thing!
  1. Know your operations first (make good MIS System) and streamline the process
  2. Know your strengths and weaknesses; know your past operations, current customers and their behavior (Analytics)
  3. Know the Market and the Competitors; know also the choice of current customers in the market (Market Research)
  4. Explore what can be done and show your gut feel (Strategy Planning and Management)
  5. Go to the Market with full force (Proper Execution) -- and back to 1.
Full article on Bhupendra's site.

Thursday, January 17, 2008

WASP usage tracking: full disclosure & ethics

I'm generally receiving very positive feedback about WASP and I take great pride in reading and replying to every mail I get about it. Since WASP is and will remain a constantly evolving tool for an ever changing industry, I'm also listening to "the voice of the customer" in order to decide what to do next. This morning I received something that I want to make public and comment about:
I have just noticed when debugging a client’s website that your WASP utility is tracking every request that we are making to all the sites that we visit whilst this utility is installed in our web browser.

Sorry, but I think that this is too invasive and as such I am uninstalling the utility.

Is this commonly known? If not I encourage you to make it known as I am sure others will be as uncomfortable with this as I am.

The facts:

What can you do?

  • Turn off this option
  • Enable WASP only when you want to check a site. WASP can be turned on/off by doing right-click/disable on the status bar icon. In this case, I don’t get any info... but see below why it's important.
  • Uninstall WASP... sadly :(

What can I do?

  • Maybe change this feature to be opt-in instead of opt-out.

What I already did:

  • In the latest version currently available (v0.30) I have tweaked this behavior so I only get 1 data point per host/tool found (having it for each page was a bug in v0.29!).
  • In v0.31 actually under development I have tweaked it further to receive less data and filter out what looks to be an internal domain name or IP address.

Why it's like that?

The collected data allows me to improve WASP: knowing which tools and where they are used helps me identify bugs and required features. For example, the next version will include more features specifically targeted toward Google and Omniture. Another side effect of the data collected through WASP is the ability to provide market research information such as the vendor market share I have started to publish.


We're into web analytics and we know how important it is to measure, and especially measure ROI.

For the user, WASP ROI is easy: it's free, it saves valuable analyst/implementation time that can be several hundred dollars an hour, and it provides valuable information on the spot as well as market information available nowhere else.

Honestly, I have spent countless hours working on this tool and it’s based on voluntary donations. The economic model simply doesn’t work: less than 250$ donations after over 30,000 downloads, 200,000 data points collected daily, accounting for 15,000 web sites analyzed on a daily basis! One of my alternative is to provide market reports and sell them so WASP remains free. I’m also seeking other alternatives, such as corporate sponsorship from the web analytics vendors. Just to be clear, I want to continue to offer a free tool to the web analytics community, but even if I don’t get rich doing it, it has to do economic sense for me.

I know there’s a fine line between privacy and justified data analysis and being in the web analytics field, I want to make sure that I’m not crossing that line. Finally, WASP is still in beta, and feedback is very important! I carefully consider every comment I get.

I hope you will use or continue to use WASP and don’t hesitate to provide feedback and comments.

Tuesday, January 15, 2008

Blocking web analytics solutions?

Adam asked this very interesting question on the Yahoo! Web Analytics forum: "I have a client that claims that visitors are able to block all of the Omniture tags on their site. Is this possible? I'm not referring to cookies, rather the entire functionality. Has anyone else ever heard of this? If so, how can a visitor do this or what apps can cause the Omniture tags from firing off."

I see many ways this could be done with various levels of efficiency, and this is true of any tag-based solution, be it web analytics, ad networks or even widgets such as Feedburner subscribers count and many others. Some people have already highlighted a couple of ways. Here's some more info:
  • Disabling Javascript: mostly unrealistic, this would render the web almost unusable. I don't believe a large portion of users would do that, other than privacy idealists who would pay everything cash to avoid being tracked by credit card companies...
  • Disabling 3rd party cookie: obvious and easy, and that's why it's so important to use 1st party cookies, or at least what is called "friendly 3rd party cookies"!
  • Antivirus/antispyware/ad blockers: also obvious and mostly the same thing as disabling 3rd party cookies because those tools will look at the used by Omniture (or whatever tool)... again, use 1st party cookies!
  • Special browser extensions: most of them use simple URL and cookie detection... again, use 1st party cookie. More advanced ones might look at the presence of a specific Javascript object and substitute the function by a stub one... This is probably the most effective and advanced way of doing it. Doing this with Greasemonkey would be very easy.
Which brings an interesting point... while developing WASP I thought about adding an option to block specific tags/solutions. In some cases it would make sense for WA analysts and for implementation quality assurance. I decided not to do it because this would have made WASP the best anti-web-analytics tool on the market! I think education is better than this!

But then again, although 3rd party cookie blocking is easy, it's still not pandemic and there are "clean" ways to work around it (and I'm not talking about exploiting Flash Local Shared Objects to bypass cookie security!). I think cookie deletion is a much wider problem and it might have more impact on our analysis capabilities. Totally blocking a specific web analytics, yes, but would it be statistically significant? Surely not.

"Omniture and Google Analytics over-hyped" - CMS Watch

"Omniture and Google Analytics over-hyped", that's the headline of the press release from CMS Watch I got in my mail box this morning.

They go on to say that "today (they) rejected the snowball of hype suggesting that Google Analytics and Omniture are the only remaining solid choices for Web Analytics" and "CMS Watch research finds that enterprises can select from a broad selection of established vendors that work well in diverse scenarios and can scale as web site traffic grows".

CMS Watch is absolutely right that there are some great products, some of them much better suited for a particular client and situation (because of price, local presence, specific features, etc.). This seems to be especially true in Europe.

However, I don't agree that larger market share means over-hyped. Are they delivering on their promise? I think so.

Furthermore, you can't really compare Google Analytics and Omniture, they are at different positions on the large spectrum of web analytics solutions.

Google Analytics is great to start in the field and Forrester put it near the middle of their Wave: good offering, good strategy. Other products can compare advantageously to Google Analytics.

I also share Forrester's opinion about Omniture: strong strategy and strong offering. Omniture SiteCatalyst goes way beyond Google Analytics in terms of segmentation, custom metrics, system integration and advanced analysis capabilities... for a price. But web analytics doesn't stop with data collection and analysis, one need to look at the larger offering and think about other complementary tools to complete the Trinity approach put forward by Avinash Kaushik: Behavior, Outcomes and Experience. This includes A/B and multivariate testing, surveys, performance analytics, etc. Should you go with best of suite or best of class?

Companies looking at spending tens of thousand of dollars annually in a multi-year contract for a tool/service, training and put their faith in such a product to take important business decisions better do their research seriously. Although expensive, I think the report might make a lot of sense for companies currently in the selection process.

The web analytics vendors market shares I have started to publish might also be a consideration in the selection process. I leave it to you to decide if going for the bigger player is a good or a bad thing.

Wednesday, January 9, 2008

Omniture Summit: Quebec delegation

Did you know the Omniture Summit is coming up in Salt-Lake city, March 4th-7th?

I know Omniture as a good customer base in Quebec and from the very successful Omniture Regional Training and Omniture Café we had in Montréal, there's probably other people thinking about attending.

If you are in Québec and would like to plan your attendance to the Omniture Summit, send me a quick email or simply post a comment and I'll contact you. Would be great to flight together, be in the same hotel, who knows, maybe even get group discounts?

Tuesday, January 8, 2008

Understanding Unique Visitors

If you are into web analytics, you certainly had to explain page views, visits and visitors. When it comes to unique visitors, it gets a bit trickier and making sense of the hourly, weekly, monthly, quarterly and yearly unique visitors reports is difficult even for experienced analysts.

A definition of Unique Visitors

Here's the definition of Unique Visitors according to Web Analytics Definitions v4.0 published by the Web Analytics Association:
The number of inferred individual people (filtered for spiders and robots), within a designated reporting time frame, with activity consisting of one or more visits to a site. Each individual is counted only once in the unique visitor measure for the reporting period.
Unique Visitors are always calculated for a time period and a time reference. Here, the time period relates to "daily", "weekly", "monthly" and so on, while the time reference is the date range to which the calculation will apply.

Since a picture is worth a thousand words, lets explain Unique Visitors with a few examples.
  1. Bob access the site for the first time on the 1st of the month, at 10:00AM and view a couple of pages (the last request for page being precisely at 10:16)
  2. Bob comes back the same day, at 10:45AM and view a single page
  3. Bob comes again on the 1st at 11:25AM and spends about 20 minutes on the site
  4. Then, the same day at 11:55PM Bob does a last visit to the site and stays late, until 12:25AM on the night of the 2nd
  5. On the 10th of the month, Bob pays another visit to the site
  6. And finally, on the 1st of the next month, Bob comes back at 11:00AM
A bit complex, so let's look at this same information presented in the calendar view below (click for larger view).

Time Reference

Let's say you want to get Daily Unique Visitors. The web analytics tool needs to work within a specific time frame, a slice of time, a time reference (however you want to name it) that will be used to create one bucket for each hour where each visit from Bob will be put. At the end of the tally, we take each bucket and check if Bob is in there. As soon as we see him once, we know Bob is a unique visitor for that time period. We don't want to count how many times Bob is in a specific time bucket, just the fact of seeing him once is enough, thus the "Unique" aspect of the calculation.

To stress it even more, Unique Visitors should always be put in context of the time period and time reference being used.

Hourly Unique Visitors

Now we can take back our calendar and see what would be the Hourly Unique Visitors if we were to pick only the 1st day of the month as a time frame (in those examples, the reference time frame is always shown within brackets).

Let's check our buckets and ask ourselves: was Bob here between midnight and 1:00AM? ... Between 10:00AM and 10:59AM? And so on for each hour bucket. Once Bob is in a bucket, we can't add another Bob in there.

What's the Hourly Unique Visitors for the 1st of the month? Pretty easy: 3

What if Jane was here between 10:00AM and 10:15AM? We would put Jane in the right bucket (10:00-11:00AM) and the count for this bucket would be 2, for an Hourly Unique Visitors total of 4.

What about Bob's visit that span from 11:55PM until the next day? Since our time frame stops at midnight on Monday, it doesn't make a difference. If we were to extend our time reference to include the 2nd day, our tally would add up to 4 buckets where Bob was here.

A visit that spans two hours (or 2 days, 2 weeks, 2 months...) is a bit tricky. There was at least a Page View on Day 1, and at least one Page View on Day 2. If we look at Hourly Uniques, there's going to be 1 Visitor for 11:00PM, and 1 Visitor for 12:00AM on the next day. This example explains why, when you change your time reference, you don't get the same numbers. It also explains why you can't simply add up the Hourly Unique Visitors and expect to have a good representation of a Daily Unique Visitors count.

Weekly Unique Visitors

Now let's look at Weekly Unique Visitors for the time period between the 1st of the month and 31st of the month.
If we apply the same bucket principle, one bucket per week, we will see Bob in Week 1, Week 2 and Week 5. Thus, a Weekly Unique Visitors count as follow: Week 1 = 1, Week 2 = 1, Week 3 = 0, Week 4 = 0, Week 5 = 0.

If we had chosen a time frame encompassing the whole year, Bob's visit on the 1st of the second month would have been taken into account. The end result would have been different! Week 1 = 1, Week 2 = 1, Week 3 = 0, Week 4 = 0 but Week 5 = 1!

Monthly Unique Visitors

This one is easy if we keep the only the month as the time reference.
Did Bob visit us at least once during out time reference? Yes. Thus, the Monthly Unique Visitors count for our Month is 1.

Again, if we had chosen the whole year for the time reference, Month 1 would have a Unique Visitor Count of 1, and Month 2 would also have 1.

Identifying Unique Visitors

The most predominant method of identifying unique visitors is via a persistent cookie
that stores and returns a unique id value, so Bob is always the right Bob whenever he comes back. However, other methods of inferring unique visitors uses tricks to try to come up with a fair count of Unique Visitors (for example, looking at the combination of browser version, host OS, IP address). In theory, the most accurate way of counting Unique Visitors is to use an account id (such as on sites where you have to login) but even then, you will still have non-authenticated users. My recommendation in this case would be to use the default methodology and use the authenticated method as a segment.


There's a catch to calculating Unique Visitors: some studies say 97% of users accept cookies, and Omniture says if a person accepts cookies, the accuracy of the Unique Visitor count will be as high as 99.5%. However, another research revealed a very large percentage of people delete their cookies (automatically or manually) about every month. What does it mean? Basically, the longer the time reference, the less accurate the Unique Visitor count will be. Think of it, if I delete my cookies ever month and I want to get Monthly Unique Visitors based on a full year time reference, I will be counted 12 times instead of once!

Similar problems arise for people using home computers and work computers, or multiple browsers. So now I have Bob at Home with Firefox and Bob at Work with Internet Explorer... two Bob's for the same human being... thus counting as two Unique Visitors.

Does it mean Unique Visitors is not good a good metric? Not necessarily, since all things being equal, you can still use Unique Visitors if you put them in the right context, you can still look at trends and compare period-to-period.


  • A Unique Visitor refers to an individual who has visited a site the first time within a certain time period.
  • Unique Visitors are counted for time periods (hourly, daily, weekly, monthly, etc.) within a time reference (time frame).
  • If you change your time frame, it is likely to affect the tally of the time periods.
  • Unique Visitors might be largely inaccurate because of cookie deletion and other issues in attempting to identify human beings through non-accurate technical means.
I hope it's clearer now. If not, let me know. If I made a mistake in my explanation, let me know!

Monday, January 7, 2008

It's still XMas time: WASP 0.3 released

What is WASP?

(if you still wonder...)
WASP is the Web Analytics Solution Profiler, a free Firefox extension aimed at web analytics implementation specialists and web analysts who wants to do quality assurance and understand how their web analytics solution is implemented.

>>> Install it now! <<<

What's new

It's getting very close to v1.0, I still have one small memory leak to fix (when closing a pop up window) and I want to tweak a little bit more for Omniture and Google. Here's what's new in this release:

Your feedback is important!

Thanks to all of you who sent me such great feedback. Companies from all around the world are contacting me to add new products that have a local focus, such as in Brazil, Spain and Italy. Your positive input is always appreciated, but constructive critics are also accepted!

If you haven't done it yet, please take a few seconds to fill out my two quick polls:
  1. If a special edition of WASP had a price tag, which packaging would be most effective for you? Take this poll
  2. Which features would you like to see added to WASP? Take this poll
Make a donationIf you are inclined to do so - or if you use WASP for professional purposes - a donation would be appreciated!

Saturday, January 5, 2008

WAA Breakfast Meeting: Montreal – February 6th, 2008

Web Analytics Association (WAA) and
eMetrics Marketing Optimization Summit present:

An Industry in Transition: Web Analytics to Marketing Optimization
WAA Breakfast Meeting: Montreal, Quebec – February 6th, 2008

Montreal Contributors & Sponsors:

Keynote presenter is Jim Sterne, Chairman of the Web Analytics Association and founder of eMetrics Marketing Optimization Summits. Jim will deliver insight into the maturity of the web analytics industry, the level of expertise among practitioners today; challenges and opportunities; and the role we – web managers, marketers and analysts – play as companies adopt the continuous improvement method of marketing optimization.

Jonathan Levitt of iPerceptions will follow with a 20-minute case study showcasing the benefits of capturing and measuring the perceptions and attitudes of your website visitors and customers.

Stephane Hamel of will complete the event by delivering a 20-minute presentation highlighting the key elements needed in order to achieve a successful web analytics program.

WAA and eMetrics Marketing Optimization Summit Present:
An Industry in Transition: Web Analytics to Marketing Optimization

WAA/eMetrics Breakfast Meeting - Montreal

Date: February 6th, 2008
Place: Delta Montreal
Room: Opus II
Address: 475 avenue Président Kennedy, Montreal Quebec
Registration: 7:00 – 7:30 AM
Breakfast and Presentation: 7:30 to 10:00 AM
Member Price: WAA and IAB Canada - $25
Non-member Price: $45
For more information contact: Jeff Conaster WAA Event Coordinator jeffc(at)
> > > Register online < < <

Learn more about the Web Analytics Association
Learn more about eMetrics Marketing Optimization Summit – Toronto Mar 31-Apr 2, 2008

Friday, January 4, 2008

Web Analytics vendors market shares

In this second installment of my analysis of web analytics vendors market shares, 7,788 web sites were analyzed between December 4th and January 2nd.

Figures remain very similar to last month's results, which makes them even more valuable because we now have a baseline of nearly 15,000 web sites and over 300,000 page views that were collected over a period of about two months:

Remember last month I said "Google Analytics might be very widely used, it is implemented on web sites that receives, overall, less traffic than Omniture". As we see in the next chart, SiteCatalyst alone already has more depth than Google. That is, more page were viewed where Omniture's solution was found than pages with Google Analytics. What does it mean? Basically it's a confirmation that sites with high traffic implements Omniture SiteCatalyst more than anything else (maybe not such a big surprise).

Some interesting insights:
  • It will be interesting to see how MS Gatineau will grow it's market share.
  • Solutions such as TapeFailure, RobotReplay, ClickTale, CrazyEgg were found on less than 1% of the sites.
  • WebTrends is a bit tricky since WASP doesn't look at log-based solutions. So in this case, WebTrends stats are only for WebTrends Live (i.e. pages with JavaScript tags).
Again, your feedback and comments are welcome.

Note: This anonymous data is collected by WASP from users who have not opted-out from sending it. WASP is the Web Analytics Solution Profiler, a free Firefox extension aimed at web analytics implementation specialists, web analysts and savvy web surfers who wants to understand how their behavior is being analyzed.

Tuesday, January 1, 2008

Member of the jury for "Jeux du Commerce 2008"

"Jeux du Commerce 2008" is an annual inter-university competition bringing together the top management students from 13 universities in eastern Canada. The 20th edition of the Jeux will run from January 4 to 6, 2008 at Université du Québec à Trois-Rivières (UQTR). The event will be presented under the theme "Innovation, the solution."

1,400 students will square off against each other in academic cases from ten different disciplines, including Management Information Systems, for which I will be one of the three member Jury. The case students will have to solve is taken from a real life situation and is very representative of todays challenges for IS/IT managers.

Being a member of the Jury is both challenging and rewarding. On Saturday, in a fast-paced schedule, each team will have one hour straight to put their Business Process Analysis skills to work and come up with their recommendation. Evaluation criteria are rigorous and as in real life, it is likely there won't be one single best solution, but a multiple of small elements that will make one team stand out. This is going to be fun!