Friday, September 14, 2007

Omniture is at it again! Now it's about Disney

It seems nobody else took note of this announcement: the Walt Disney Internet Group abandons WebSideStory (VisualSciences) and goes with the full range of Omniture products, as highlighted earlier in this short press release.

From my knowledge of the web analytics market, it's a huge blow at VisualScience as Disney was probably (one of) their biggest and oldest client. As you can imagine, Disney is not just your next schmuck web site, it's a conglomerate encompassing Disney Online, ABC, ESPN, and a bunch of others and one of the world's most renowned brand. In August, Nielsen/Netratings ranked Disney Internet Group at the 9th position of the most visited sites, with over 32M monthly unique visitors.