All things web analytics

Over a year ago I helped the WAA create the official Web Analytics Association Search Engine. I started the Web Analytics Conversations at the same time. Those two services are becoming more popular and I have created a dedicated page for them:

>>> Free ressources for the Web Analytics Association

You will find more details about:

• The official WAA Search Engine and how to integrate it to your own blog
• The Web Analytics Conversations
• The Search widget for your blog or site
• The browser search toolbar extension
• The iGoogle WAA Search widget

WASSUP? Four elements of a succesful web analytics program

When we ask "WASSUP?" we're seeking a fair and honest answer, but what we often get is the default "yeah, fine". When it comes to web analytics, we also ask how it's going, and we want the right answer!

Here's the presentation I gave yesterday morning during our WAA/eMetrics Breakfast.

If you have trouble viewing the presentation, use this link instead. I'm experimenting with VoiceThread, an amazing way to communicate and get involved into a conversation, so I'm looking for your feedback! Click on the "record" or "type" to add your comments directly into the presentation!

WASSUP?!

• Web
• Analytics
• Strategy: Trinity, the classic from Avinash Kaushik about Behavior, Outcomes and Experience
  
• Strategy: Multiplicity: also from Avinash; using multiple tools and sources of information to come up with better insights
  
• Ultimate Team: multidisciplinary and empowered teamwork from the Business/Marketing, IT and Analysis sides
  
• Process: Systematic, with SMART objectives, Continuous and considering an ever changing environment
• ! Obvious? Easy! We're just having trouble putting it into action.
  

Déjeuner-conférence de la WAA avec Jim Sterne, 6 février, Montréal

La « Web Analytics Association » (WAA) et le
« eMetrics Marketing Optimization Summit » présentent:

Une industrie en transition : de l'analyse web à l'optimisation marketing Déjeuner-conférence : Montréal - 6 février 2008

Contributeurs et commanditaires :

• Commanditaire corporatif - iPerceptions
• Hôte - Stéphane Hamel, immeria.net
• Commanditaire associé - Bureau de la publicité interactive du Canada(IAB Canada)
• Commanditaire de la présentation - eMetrics Marketing Optimization Summit - Toronto, 31 mars - 2 avril 2008

M.Jim Sterne, conférencier, président de la Web Analytics Association et fondateur de la conférence eMetrics Marketing Optimization Summits apportera un éclairage sur la maturité de l'industrie de l'analyse web, l'expertise disponible dans le marché, les défis et opportunités et le rôle que vous - gestionnaires web, conseillers marketing et analystes - pouvez jouer au sein d'entreprises qui adoptent un processus d'amélioration continue de leurs activités marketing.

Michael Whitehouse, Analyste Marketing Senior chez iPerceptions suivra avec une étude de cas d'environ 20 minutes démontrant les avantages de capturer et mesurer la perception et l'attitude des visiteurs de votre site Web.

Stéphane Hamel de immeria.net conclura l'événement avec une autre présentation d'une vingtaine de minutes où il soulignera les éléments essentiels à la réussite d'un programme d'analyse web.

Date : 6 février 2008
Lieu : Delta Montréal
Inscription : 7:00h à 7:30h
Déjeuner et présentation : 7:30h à 10:00h
Prix pour les membres : WAA ou IAB Canada - $25
Prix non membres : $45

>>> Inscription en ligne <<<

Pour en apprendre plus sur la Web Analytics Association ou le eMetrics Marketing Optimization Summit - Toronto, 31 mars - 2 avril 2008

Online business in Quebec: culturally and financially distinct

Despite growth in online ecommerce and retail activity, it is not clear that Quebec businesses are moving to take advantage of the trend. Quebec-based businesses risk losing their traditional customer relationships to foreign players in the online world.

With the percentage of Quebecers' online increasing (71.5 % in November 2006 and 72.3% in June 2007 CEFRIO) ecommerce activity is on the rise as well. In November, 16 % of adult Quebecers spent 401 millions on products and services bought on the Internet. And we know Canadians buying online increased 34 % to 45 % between 2004-06. However, since the CEFRIO "Indice du Commerce Electronique" doesn't state which percentage of this spending is done in Quebec vs the rest of Canada or abroad, it is not clear that this growth is translating into increased revenue for Quebec-based retailers.

The past year have highlighted the efforts of US Giants such as eBay and Amazon in the French language capabilities and optimization of their websites targeting the Quebec market. It is expected that the increased Quebec market traction resulting from these efforts will continue to grow in 2008.

The truth is that Quebec retailing has traditionally been able to rely on our unique culture and language as a barrier against foreign competitors who would have tried to enter the Quebec market. That advantage is not as important online and Quebec retailers need to start acting now to protect their status of preference among Quebecers or risk losing it to competitors from not only out of province, but out of country.

The web presents a double edged sword to retailers in any market as it both increases the potential business opportunity as well as the scope of competitors that business is likely to face. The need to strategically address a retail web presence with clear cut commitment to web analytics and the use of that data to adapt the online offering is a key principle for success online.

"There are proven methodologies and simple and straightforward steps that retailers can take to protect and grow their market share in both online and offline transactions," says Jim Sterne, founder of the Web Analytics Association and Chairman of the eMetrics Marketing Optimization Summit (coming up in Toronto, March 31st-April 2nd). "The growth of web commerce is clearly both a threat and an opportunity to Quebec retailers. Active use of strategic web analytics tools can help Quebec retailers to level the playing field and help them successfully navigate the changes that will be thrust upon them today and in the coming months."

To address the threats and opportunities facing Quebec Retailers, the Web Analytics Association will be holding a one day breakfast seminar at the Delta Montreal, on Wednesday, February 6, 2008, 7:30am - 10am. The forum will allow attendees to share and discuss the challenges at hand, and what steps can be taken to improve the state of their online presence.

(Note: content of this post re-edited from "Language and culture may not be enough to protect Quebec retails in the online world")

WAA Breakfast Meeting: Montreal – February 6th, 2008

Web Analytics Association (WAA) and
eMetrics Marketing Optimization Summit present:

An Industry in Transition: Web Analytics to Marketing Optimization
WAA Breakfast Meeting: Montreal, Quebec – February 6th, 2008

Montreal Contributors & Sponsors:

• Vendor Sponsor – iPerceptions
• City Host – Stephane Hamel of Bureau de la publicité interactive du Canada (IAB Canada)
• Presenting Sponsor - eMetrics Marketing Optimization Summit – Toronto Mar 31 – Apr 2, 2008

Keynote presenter is Jim Sterne, Chairman of the Web Analytics Association and founder of eMetrics Marketing Optimization Summits. Jim will deliver insight into the maturity of the web analytics industry, the level of expertise among practitioners today; challenges and opportunities; and the role we – web managers, marketers and analysts – play as companies adopt the continuous improvement method of marketing optimization.

Jonathan Levitt of iPerceptions will follow with a 20-minute case study showcasing the benefits of capturing and measuring the perceptions and attitudes of your website visitors and customers.

Stephane Hamel of immeria.net will complete the event by delivering a 20-minute presentation highlighting the key elements needed in order to achieve a successful web analytics program.

WAA and eMetrics Marketing Optimization Summit Present:
An Industry in Transition: Web Analytics to Marketing Optimization

WAA/eMetrics Breakfast Meeting - Montreal

Date: February 6th, 2008
Place: Delta Montreal
Room: Opus II
Address: 475 avenue Président Kennedy, Montreal Quebec
Registration: 7:00 – 7:30 AM
Breakfast and Presentation: 7:30 to 10:00 AM
Member Price: WAA and IAB Canada - $25
Non-member Price: $45
For more information contact: Jeff Conaster WAA Event Coordinator jeffc(at)memlink.com
> > > Register online < < <

Learn more about the Web Analytics Association
Learn more about eMetrics Marketing Optimization Summit – Toronto Mar 31-Apr 2, 2008

A nice touch from the WAA

Just in time for Christmas, I received a small package with a Certificate of Recognition from the Web Analytics Association for my involvement in the field of web analytics. It's signed by the hand of His Honorable Mr. Jim Sterne himself, father or web marketing, founder and chairman of the Web Analytics Association and producer of eMetrics. A nice touch from an organization that is mostly run and energized by volunteers who get involved because they enjoy what they do and are fascinated by the field of web analytics.


By the way, did you know Jim Sterne will be in Montreal on February 6th?

WAA & eMetrics Breakfast Series: Jim Sterne in Montreal

Those who came to the last "[WAM] Web Analytics in Montreal" were the first to hear about it: Jim Sterne will join us for breakfast in Montreal on February 6th, 7:30h-10:00h.

Jim Sterne: WAA & eMetrics

From the official WAA announcement:

"Jim Sterne will deliver insight into the current maturity of the web analytics industry sharing insight into the level of expertise among practitioners today; challenges faced; opportunities available; and the role web analytics practitioners, marketers and analysts play as companies adopt the continuous improvement method of marketing optimization and truly start listening, engaging and participating in a dialogue with customers."

If you are just slightly involved with Web Analytics or eMarketing and don't know Jim, let's just say that some people refer to him as "the father of web analytics". I met him for the first time at Internet World around 1996 and he was already speaking about eMarketing and measuring success. An amazing speaker, and THE industry thought leader.

Jonathan Levitt: iPerceptions

Following Jim, Jonathan Levitt of iPerceptions will showcase how the iPerceptions attitudinal analytic solutions captures and measures the perceptions and attitudes of actual web site visitors' online experience, allowing to predict the key drivers of customer satisfaction and loyalty; track trends; respond immediately and take action. iPerception has offices in New York and Montreal.

Stephane Hamel: immeria

The final case study will be presented by your own city host (yes, that's me). I will piggy back on Jim's presentation to present the realities facing our local market: our "distinctive" cultural environment, the scarcity of resources, and the scale factor of our web initiatives.

More info:

• WAA & eMetrics Breakfast Series: An Industry in Transition - Web Analytics to Marketing Optimization
• Event Registration

Search for all things Web Analytics

I've been working with the Web Analytics Association team to integrate a search feature on their site. Not only that! We've also made it so you can search for all things web analytics. WAA volunteers have been scavenging the Web for the best web analytics information source: nearly 200 indexed sites are now included in the official Web Analytics Association Search. Content is classified using tags such as "blog", "reference", "services", "solution" and others for easier refinement of search results.

If you are a Web Analytics Association member and run your own blog, find out more about how to use this new search feature or just get searching!

You can see the WAA Search widget in action in the right sidebar of my blog at immeria.net.