Thursday, January 24, 2013

Tableau Google Analytics Connector

The Tableau Customer Conference was one of the best I attended - great product, great team, great corporate culture. Attending the conference was a great opportunity to learn and share how Cardinal Path use Tableau extensively to merge web analytics behavioural data with back-office data to provide deeper analysis and insight to our clients.

Tableau just published a press release mentioning our early use of the Google Analytics Connector - one of the many features coming up in Tableau v8.
“With Tableau’s Google Analytics Connector we will not only connect easily and more efficiently through the API, we will also be in a position to increase our client analytical maturity by demonstrating the benefits of merging online behavior data with back-office operational data sources,” said Stephane Hamel, Director of Strategic Services at Cardinal Path. “That’s going to increase analytical power and better decision insight.”
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