Last week, while at eMetrics London to speak about the Online Analytics Maturity Model, several people came to me and shared their views about the article. Other speakers also talked about it and more broadly about the need for "web analytics" to evolve into something else - although there is no clear consensus, there is clearly a trend!
While there, Nicolas Malo had the brilliant idea to ask a couple of us on "what really matters in web analytics today?" - you can see this short interview below but I also recommend to watch the answers from Matthias Bettag, Steve Jackson, Neil Mason and Jim Sterne.
What really matters in Web Analytics today? #4 - Stéphane Hamel - eMetrics London - Dec 1st, 2011 from Nicolas Malo on Vimeo.
What do you think? What really matters in web analytics? Is it even "web" analytics - or should it be?