Once again, I will be very active and I hope to see you again, or meet you for the first time!
- WAA Certification Exam (April 27th, 2:30pm): I will proctor the test - are you up for the challenge? The Certified Web Analyst title is getting increased recognition in the industry and is an opportunity to be recognized as a professional in the field by an independant authority.
- Measuring Your Organization's Web Analytics Maturity (April 28th, 2:15pm): back by popular demand, lets steps back from traditional web analytics tactics and look at the key drivers of successful analytics practices. From the essence of analytics - driving business success- to the most optimal and realistic approach to online analytics, I will introduce the Online Analytics Maturity Model – an holistic approach being adopted by practitioners, consultants and vendors worldwide as an effective way to optimize your online analytics practices. Don't miss it!
- KPI Clinic, The Doctors Are In (April 29th, 2:10pm): Angie Brown, June Li and myself are at it again! This very popular session is YOUR opportunity to submit your questions and it's also a lot of fun! Participate right now: send you questions and vote here.
- Privacy in a Digital Marketing World: Can they Co-exist Peacefully? (April 29th, 3:30): I'll join Alex Langshur from Cardinal Path, and Hemash Bhatti on behalf of the WAA Code of Ethics Committee. Be it the US, EU or here in Canada, there is much talk about privacy and ethics. Like many others I endorsed the WAA Code of Ethics - great! But do we really know what we're getting into? Head over my blog and read the three little cases, then the follow-up post.
That's a lot for a couple of days! Oh! Did I mention the lobby bar tradition? :)