An immersion in digital analytics.
Wednesday, October 13, 2010
From good to great: web analytics at Dell, by Ed Wu & team
My good friend
, Head of Online Analytics & Testing at
WAA Board Member
, delivered a great keynote at the
eMetrics Marketing Optimization Summit
last week in Washington DC. Ed posted a summary of his speech entitled "
From Good to Great, how online testing is evolving at Dell
made his presentation available
. On my end, thanks to
, I won a
Flip video camera
giveaway at the
Web Analytics Wednesday
so I thought I could put it to good use and film Ed's presentation. Sadly, it wasn't fully charged so I missed the last part of it - when
was presenting. Still, you can enjoy Ed and
share great insight about how Dell is managing web analytics and optimization.
Or head to
of Ed's presentation.
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