Sometimes I receive job offers, partnership opportunities or very interesting propositions. The answer is usually "thank you - but it took me over 20 years to get my freedom and I really enjoy it!". Plus, my position in the market is due in large part to this philosophy and independence - allowing me to work with many agencies and vendors.
Napkyn: outsourced professional digital analysis servicesWhen Jim Cain, founder, and Nish Patel, first investor in Napkyn, approached me about their new venture, they basically described what could very well be the best approach to web analytics for most organizations: outsourced professional digital analysis services.
There are many ways to get started in web analytics but demand for skilled resources is far greater than availability. Napkyn brings the best aspects of both the consultant and employee approaches.
In short, the benefits of Napkyn are:
- Answer the need for experienced, skilled resources
- Reduce the time to recommendations & improve recommendations frequency
- You take care of your core business while Napkyn's take care of it's own: analytics
- The approach is cost effective - top skilled team at a very affordable price