- Seth Godin: ever heard of Tribes, Lynchpin or Purple Cow? Three marketing best sellers!
- Avinash Kaushik: web analytics anyone? His books, "Web analytics an hour a day" and "Web analytics 2.0" are on every web analyst bookshelf.
- Mitch Joel: Six Pixels of Separation - leading authority in social media
and the authors I need to discover:
- Jeffrey Gitomer: The Little Red Book Of Selling is all about selling, loyalty, customer service and more
- Max Lenderman: Brand New World, honestly havent read his book yet, but "dive into the multi-billion-dollar racket of brand fakery" is sure to be interesting!
- Andy Nulman: author of POW! Right Between the Eyes!
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I submitted mine. I’m focused on web analytics and business optimization so my pick list reflects those preferences and how they affected my view of marketing.
- Web Metrics, by Jim Sterne – considered to be the Godfather of web analytics, Jim was talking about online marketing and optimization way back then. A classic still worth the read!
- Web Analytics an Hour a day, by Avinash Kaushik – by democratizing access to web analytics, the coming of Google Analytics was a major shift for online marketing measurement. Through his unique communication style, Avinash basically made it even more accessible!
- Competing on analytics, by Tom Davenport – for demonstrating how data-driven management can lead to a competitive advantage.
- Marketing Management, by Philip Kotler – the classic intro to marketing and one I really enjoyed during my eBusiness MBA.
- The Attention Economy, by Tom Davenport – understanding the new currency of business – attention – was an eye opener for me and influenced my marketing strategy recommendations and even the way I conduct business.