Some time ago Brian Clifton asked me for my insight on his re-edition of "Advanced Web Metrics with Google Analytics". Brian published the 1st edition nearly two years ago while working for Google UK - since then, Brian moved on to become an independent consultant and Google Analytics greatly improved its offering.
Most books either address the broad concepts of web analytics or provide a long list of tips & tricks for a specific product. This is not the case with Brian's book. It's the first one I see that brings the concepts and apply them to a specific tool, namely Google Analytics.
Simply put, anyone starting in the field should have three books on their shelf:
- "Web Analytics an hour a day" from Avinash Kaushik
- "Advanced web metrics with Google Analytics" by Brian Clifton
- "Always be testing" by Bryan Eisenberg.
Don't just take my word for it, read others reviews and why a Brian wanted to publish a second edition.
Named one of the most influential industry contributors by the Digital Analytics Association. With over twenty years’ experience empowering organizations to analyze and optimize their online channels, Stéphane has cemented his position as a leading voice for online analytics and optimization.
5 comments:
LOL - Does that mean GA moved on because I left G...?
("Brian moved on to become an independent consultant and Google Analytics greatly improved its offering.")
Thanks for the reference Stephane.
New book - now shipping :)
http://www.advanced-web-metrics.com/blog/2010/03/15/google-analytics-book-second-edition-launched/
Brian Clifton
Brian: LOL that's what happen when you think in French and write in english. Correlation is not causation :)
I love the hands on approach of the first edition of the book. It really helped me to get an basic impression of how to correctly implement Google Analytics when I just started as a web analyst.
Also the additional scripts to complement on the basic functionality of Google Analytics are really nice. Good luck with the reprint of the book. I am looking forward to reading it.
So now for the million dollar question, when are you going to write a book Stéphane ;-).
Cheers,
Victor Geerdink
Victor: Instead of writing a book I created WASP a few years back. More recently I offered a first iteration of the Online Analytics Maturity Model for free. I'm back from a European tour where I gathered additional field data from practitioners and consultants... something is cooking! :)
Sounds good! I always have space in my bookcase for more books. Any previews about the topic (besides web analytics off course :-P)?
Good luck with your flight back today, hope you enjoyed Europe and especially the wonderful country of the Netherlands.
Post a Comment