Wednesday, October 14, 2009

iPerceptions Acquires WASP Product Line to Empower Site Owners to Optimize Web Analytics Performance

Introduction of new easy-to-use tool into the iPerceptions solution set allows users to audit web analytics tags to ensure that quality data is provided to site owners

NEW YORK, NY – October 14, 2009 –– iPerceptions Inc. (TSX.V:IPE), a leading provider of Voice of Customer web analytics, announced today that it has acquired the groundbreaking Web Analytics Solution Profiler (WASP) product line to continue to empower site owners with powerful tools to improve web analytics implementation. The WASP tools complement iPerceptions 4Q and WebValidator solutions by providing site owners and web analytics professionals with an easy and low-cost way to do quality assurance, understand how their web analytics solution is implemented, and make fixes that improve data quality. iPerceptions will continue to make the existing product line, including a free “test drive” version, available through as part of its solution suite.

“We are seeing a pronounced shift towards tactical insights in the world of web analytics,” said iPerceptions President and CEO Claude Guay. “To achieve tactical results, organizations must begin to put muscle behind proper analytics tool implementation, and that’s where WASP’s value is really showcased. We are very pleased to now offer WASP through iPerceptions to extend our customers’ experience and benefits.”

“WASP is a required cornerstone to ensure data quality, leading to better decision making. Today, more than 10,000 analysts use WASP for diagnosis of over 150 different web analytics tools,” said Stephane Hamel. Hamel is the founder of Immeria and a leading Web analytics innovator who developed WASP. “iPerceptions is extraordinarily prescient in its voice of the customer analytics vision, and the company understands the power of the core technology developed by Immeria. Going forward, I am please to also work hand-in-hand with iPerceptions on some new interesting applications with profound implications for the analytics community.”

WASP recently received the Web Analytics Association Leadership and Technical Excellent Recognition (WAALTER) for leadership and innovation in the field of web analytics. The solution provides a powerful crawler for tag edits and features an intuitive interface and compatibility between all major web analytics providers. The new solution, created specifically for web analytics professionals, also features:
  • Page-by-page, technical details for tags (beacons)
  • Crawl whole sites or sections of a site for easier quality assurance and tag audits
  • Convenient sidebar with as-you-browse information for testing complex scenarios
  • Enhanced tag views and more for approximately 150 top web analytic solutions
  • Frequent updates and enhancements

About iPerceptions

iPerceptions is one of North America's leading web-focused Voice of Customer analytics providers. Its webValidator Continuous Listening solution, free website survey solution 4Q, Web Analytics Solution Profiler (WASP) and proprietary iPerceptions Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well-known brands as InterContinental Hotels, General Motors, Dell, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide. iPerceptions has offices in New York, Atlanta, Toronto, Montreal and London.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this press release.

Media information: Emily Brady
Brady Public Relations
Tel: 415-606-9350

Investor information: Claude Guay
President & Chief Executive Officer
iPerceptions Inc.
Tel: 514-488-3600
Fax: 514-484-2600