Going beneath web analytics data into real information
Unilytics, is sponsoring a free, half-day seminar in which they will explore the current state of web analytics and the potential it holds. The first half of the seminar will be high-level and present industry trends and general best practices. It will be of particular interest to upper management. The second half will be more technical and focused on those who make analytics part of their day to day job. You can opt for the full seminar or only the executive portion.
The challenge many companies have with analytics is that there is just too much information to really consume, understand, and action it all. These huge volumes of data are inappropriate for proper decision making. Quantity of information far exceeds quality.
The metrics needed to make truly informed decisions are often hidden by an array of reports and the complexity of their presentation. Key Performance Indicators (KPIs) hold the promise of tracking a few select values which elucidate how your web site is performing. These KPIs are even more invaluable when measured against business goals and objectives. In this seminar we'll discuss best practices for determining, measuring, and tracking these KPIs.
Mature analytics adoption often renders simple reports showing most popular web site pages and numbers of visitors as a passing curiosity only. These mundane metrics have given way to integration with cross-channel data as well as other customer data across the organization. We will also investigate the potential of social media, 1:1 marketing, and KPI analysis and governance. Finally, we will demonstrate Webtrends 9 Insight, the latest version of the award winning web analytics software.
Loews Hotel Vogue (Map)
1425 rue de la Montagne
When: October 26, 2009
8 - 9 am Registration & Breakfast
9:00 - 10:15 WA overview & Executive briefing
10:30 - 11:45 Technical discussion & Webtrends v9
11:45 - 12:00 Q&A