What's a director anyway?Beyond boasting the title of "director", responsibilities includes financial and legal aspects of a non-profit organization. But more importantly (to me anyway), it is to contribute to the development of programs and activities that are consistent with the mission of the WAA. So, you might ask, what is the mission of the WAA?
The Web Analytics Association leads and supports the members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry.There is a lot of work to do if we want to accomplish everything that's in the above phrase. But as with any complex endeavor - such as bringing the web analytics culture to an organization and succeeding at it! - we can define SMART objectives and accomplish one step at a time toward the larger goal.