What can we expect this year? I doubt there will be as much people as last year, but how worse? If anything, those who will be there will be really serious about web analytics!
Should you go?It’s always debatable whether these conferences are worth it or not as demonstrated by this thread on the Yahoo! Web Analytics Forum. Some will argue the sessions are too superficial, that most of them are disguised sells pitches, or the same info can be found on the Web or in the numerous press releases carefully scheduled to go live during the event.
Here's why I'm goingI don’t see it this way. As a web analytics professional consultant I strive to reach and stay at the top of the wave. In my consulting practice I even go as far as coaching web agencies (my future competitors) so they can develop their own internal web analytics practice. I’m one of the few people in hundred of miles around who is attending. The conference comes with a price tag, but leadership, top expertise and a strong professional network are priceless. This, to me, is where the value of the Omniture Summit is!
Not like being there... but better than nothingWhile I'm at the conference I will try to post regularly on my blog and you can follow me on Twitter.
I will also organize another Web Analytics Wednesday so I can share some of what I'll learn.