- The economy
- The (free) holly grail of web analytics
- Hiring: dumb & dumber
1. The economy
2. The (free) holly grail of web analyticsGoogle... Google... as much as we love your free love, we start to hate you for building fences around us, then slowly turning them into cages walls. As a herd, we look at the great pasture of free stuff and we all move into that direction.No abyss to cross, just easy stuff, the path is straight and we just have to follow it.
Then there are some black sheep troublemakers who try to tell us it's a trap. It can't be true! There's always a cost! Nothing is free! And they are right, because once we are all nicely parked within the boundaries set by Google, grass will eventually become less tasteful and so scarce we won't be able to survive unless we eat each other.
As much as Google Analytics is great and raise the bar, I don't think it's the magic solution some people would like us to believe. Don't get me wrong, GA is great in some cases, not all. There is still lots of room for other players, but the playing field is getting smaller as Google gradually grab a large chunk of the prairie for itself. We haven't seen such a great thread on the Yahoo! forum in a long time. Like other things in life, what worries me are the uneducated, almost extremist believers who have never been exposed to other web analytics solutions, large projects and business cultural changes and who are becoming experts in the field after "discovering" web development, online marketing, ebusiness strategies and
3. Hiring: dumb & dumberAnother great thread on the Yahoo! forum: Web analytics hiring questions.
- Rule #1: diploma is no proof of intelligence: Some of the replies reminds me of the days when I had a college degree and was told by some potential employers I was too stupid for them because I didn't have a graduate degree (not how they said it... how I felt!). In highschool I had poor grades, in college I was among the top students. Years later, I've almost completed my MBA and so far I've been on the honor roll twice for being among the 5% top students.
- Rule #2: admit you don't know everything: I once had a full day round of interviews with a bunch of tests like some people sugested in the thread. Clearly abusive to spend a whole day doing that... Anyway, by the end of the day I met the CFO, who asked me a very specific question about finance I couldn't answer. I did my best to offer a logical answer and clearly said if I had the job I would look for the answer and get back to him. Thus, I admitted I don't know everything... that's the single thing that failed during that day and the HR person was really sorry to tell me I didn't get the job because of that... looking back at this, I'm glad I didn't get it!
- Rule #3: broader experience might be better: web analytics is a very young field of expertise, taking from traditional marketing, statistics, information technology, management and a whole bunch of others. As such, I think it's better to demonstrate a strong sense of autonomy, desire to learn, leadership, analytical mindset, communication skills and political acumen rather than acute knowledge of a tool such as SAS or any specific vendor, or concepts such SQL and Web 2.0.
I would rather look for someone who can take an ebusiness challenges, identify the problem, find out the underlying issues, understand and/or define the objective and goals, how they would measure success and what kind of recommendation they would make.