Thursday, July 24, 2008

Omniture Mobile Analytics: answers from Matt Langie

Yesterday's post about Omniture mobile analytics raised some questions and Matt Langie, Senior Director of Product Marketing was kind enough to comment on my post.

Is mobile analytics an option? Any fees?

The mobile reporting is now available to all SiteCatalyst customers. When they login to SiteCatalyst today, they will see the new Mobile menu selection with all the relevant reports including Mobile Devices, Device Manufacturer, Screen Size, Cookie Support, Video Format Support, Audio Format Support, and more reports.

What kind of reports can I expect?

SiteCatalyst mobile analytics allows reporting on display ads, click-throughs, conversions, path fallout, A/B compare and more. Essentially, you have all the power of SiteCatalyst on mobile data.
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