Monday, June 23, 2008

Omniture Survey: it was just a matter of time

Fresh from my inbox: the newborn from Omniture: Surveys!

Omniture is widening its offering with this addition. Surveys are much more than polls, they offer various question types and usually offer advanced branching rules. From the product overview, it appears surveys can also be scheduled, use samples, be used for product reviews and rating, abandonment and such. Combining the various products from the Omniture family makes it an amazingly powerful suite: SiteCatalyst & Discover, SearchCenter, Test & Target, and now Surveys and of course, Genesis and API... competition is starting to look pale in comparison.

Next on the list? Performance analytics? Serious mobile analytics?
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