People from different cultures use websites in different ways. Analysis of web data requires sensitivity to these cultural differences. Mouse movements, navigation habits, and language nuances require “localization” rather than mere translation. Learn how cultural segmentation will yield better results and an improved customer experience.Here's a couple of things I wanted to highlight in my presentation.
What is culture?Culture is traditionally defined by the codes of conduct, language, art, rituals, morality, norms passed from generation to generation.
But culture is also growing/controlling bacterias in a Petri dish... (my wife works in a lab). By understanding the mechanism behind the patterns, we can learn how to outsmart the bacteria - for example with their communication or environment - in our ongoing battle for our health (or business objective...)
But why is culture so important? Because it makes us "feel fine and welcomed"!