Winning contentA while ago I wrote an article on box plots and whisker plots using Excel 2007. When I wrote it, I had in mind the use of this concept in the web analytics field, but it turns out a lot of people are searching for this information, especially students enrolled in statistical classes. Soon this article got referenced by de.Wikipedia.org and en.Wikipedia.org.
Hypothesis #1: Reporting on spring breakThe thing is... I'm getting a lot of traffic, good for my ego, but this traffic is for the most part, "not qualified" for my blog goals: talking about web analytics. So here's what happen when students go in spring break: a huge drop in traffic in the last week!
Hypothesis #2: using analytics
Then I did this:
- Entry page: identify which pages got the highest drop in traffic: yes, the Box Plot page is the culprit
- Search terms: double-checked to confirm this was the root cause: yes, there's about a 50% drop from searches containing the word "plot"
- Referrers: referrers from Wikipedia, is there a drop: no?! Hmmm... why?
- Segmented search terms by continent: traffic is down by about 50% regardless of the continent... it's not spring break everywhere at the same time!