Tonight, I read his coverage of D.I.C.E. 2008 where Ubisoft Montreal CEO Yannis Mallat presentation challenged the concept of "best, fastest, best-looking engine and technology in favor of innovation and emotion."
Technology’ main role is to serve creative talent. Quite frankly, code does not translate into emotion.It also reminded me of my times at Softimage where its founder, Daniel Langlois, had to build the animation software to achieve his dream of creating better tools for artists.
Despite my roots in IT, I can relate to his call. Web sites are (still too) often the results of technological bells and whistles put together at the cost of finding innovative ways to engage, persuade and convert.