The Kaushik vs Peterson, hard vs easy saga continues...
Following my post about Firing pixels: web analytics is hard or easy? I exchanged a couple of emails with Peterson. The latest I got was
"I’m adding you to my “web analytics is easy” list … which is kind of sad. Next big audience you’re in front of ask them whether WA is easy or hard. Then ask them why they find it so."My point is this: ask anyone if their job is easy, regardless of the field. You are very likely to get a clear "no, it's hard" in return. Probably something to do with human nature!
"Hard" is not exclusive to web analytics, and I think it's not any harder than many of the jobs out there. We are in mostly new, uncharted territory, where we have to learn, experiment, make mistakes and explain again and again what is, or is not, web analytics.
I don't call that "hard", I call that "exciting"!
Named one of the most influential industry contributors by the Digital Analytics Association. With over twenty years’ experience empowering organizations to analyze and optimize their online channels, Stéphane has cemented his position as a leading voice for online analytics and optimization.
2 comments:
May I ask Eric this? Do we have to choose side in this battle? The good guys VS the bad guys? Come on. Nothing is black or white, all kind of shade of gray between.
I am a fairly new web analyst and would agree, it is "exciting". As great as Eric is, he seems not to be able to let the issue go. I think it's SAD that one has to choose sides, why not leave it up to the individual to decide what they find easy or hard.... this whole thing is becoming a little childish for someone of his caliber...
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