Web Analytics vendors market shares
In this second installment of my analysis of web analytics vendors market shares, 7,788 web sites were analyzed between December 4th and January 2nd.
Figures remain very similar to last month's results, which makes them even more valuable because we now have a baseline of nearly 15,000 web sites and over 300,000 page views that were collected over a period of about two months:
Remember last month I said "Google Analytics might be very widely used, it is implemented on web sites that receives, overall, less traffic than Omniture". As we see in the next chart, SiteCatalyst alone already has more depth than Google. That is, more page were viewed where Omniture's solution was found than pages with Google Analytics. What does it mean? Basically it's a confirmation that sites with high traffic implements Omniture SiteCatalyst more than anything else (maybe not such a big surprise).
Some interesting insights:
- It will be interesting to see how MS Gatineau will grow it's market share.
- Solutions such as TapeFailure, RobotReplay, ClickTale, CrazyEgg were found on less than 1% of the sites.
- WebTrends is a bit tricky since WASP doesn't look at log-based solutions. So in this case, WebTrends stats are only for WebTrends Live (i.e. pages with JavaScript tags).
Note: This anonymous data is collected by WASP from users who have not opted-out from sending it. WASP is the Web Analytics Solution Profiler, a free Firefox extension aimed at web analytics implementation specialists, web analysts and savvy web surfers who wants to understand how their behavior is being analyzed.





8 comments:
GA is very popular and might be a security risk see this
How about IndexTools, did you find any market share for them?
I have the data, so I will do another analysis for tools that are not in the top 5 players. The newly released version of WASP will also allow me to provide better market stats.
Stephane:
This is a very interesting analysis that Forrester and Gartner might find useful... I really believe that quantitative marketing metrics are critically important. Similarly, I developped an index to ascertain brand sentiment based on YouTube viewings called the Viewer Responsiveness Index (VR Index). It's available on my blog.
Do you track free softwares such as http://www.phpmyvisites.us/ ? It would be interesting to see at least for phpmyvisites as they claim 25,000+ users...
And what about XiTi.
more than 300 000 websites audited in France.
It will be more interesting to analyse this market share by country, or (at least) to precise the exact perimeter.
I've seen many websites using more than one tool. Do you know what is their proportion in your sample ? I agree with Alex, you should break it down by country and by company size. Well done Stéphane, I'm anxious to see your new study.
We used WASP to do a survey in Switzerland's NET-Metrix panel, where usage numbers of 170 of Switzerland's leading websites are tracked. Result: Google Analytics' market share is even higher here than in your overall statistics. Details here (swiss blog, therefore use of german language was inevitable...): http://www.yourposition.ch/wemf-analytics
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