Last week I had a very interesting chat with John Hossak, VP of Business Development for the Vancouver-based VKI Studios.
John will be doing a free webcast on Google Website Optimizer on Feb. 5th. He will go through the step by step process of doing landing page optimization:
- Determining an appropriate test methodology (A/B, Multivariate, etc.)
- Deciding which page elements to test
- Developing test pages
- Implementing the tests
- Analyzing the results
Named one of the most influential industry contributors by the Digital Analytics Association. With over twenty years’ experience empowering organizations to analyze and optimize their online channels, Stéphane has cemented his position as a leading voice for online analytics and optimization.


2 comments:
Has WASP been updated to include this functionality, and if so do I need to download a new version.
Not yet, but I will submit it to addons.mizilla.org this week and it usually takes a couple of days to be approved.
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