Tuesday, January 22, 2008

Free Landing Page Optimization webcast from VKI Studios

Last week I had a very interesting chat with John Hossak, VP of Business Development for the Vancouver-based VKI Studios.

John will be doing a free webcast on Google Website Optimizer on Feb. 5th. He will go through the step by step process of doing landing page optimization:
  • Determining an appropriate test methodology (A/B, Multivariate, etc.)
  • Deciding which page elements to test
  • Developing test pages
  • Implementing the tests
  • Analyzing the results
Based on his valuable feedback, WASP will include information specifically geared toward Google Website Optimizer. It will tell you if the page you are viewing is an original page, a variation page or a conversion page used as part of a test.
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