Friday, December 21, 2007

Guy Kawasaki's web analytics prediction for 2008

First, I want to say I admire what Jeremiah Owyang is doing, great interviews, great insight. His latest piece is right from an ice ring, where he goes into a very open discussion with Guy Kawasaki. Jeremiah starts by asking "how is it going to be for marketers in 2008?". Kawasaki's answer is straight to the point:
"I think it's gon'a just be more and more pure stats and it's gon'a be like... really quantitative... people will really want to know. Especially with things going into a recession..."
Listen at least to the first minute or so of the interview. If Guy says that, we can be sure there's a huge crowd of marketers who will be looking at their stats much more seriously than before.