Friday, November 16, 2007

WASP 0.29: a week later

It's been a week since the release of WASP 0.29 and being in the field of web analytics, I couldn't resists reporting on some insight I got.

Numbers, numbers, numbers

  • Number of downloads of WASP in a week: 4,500
  • Total number of downloads since first launch: 24,000
  • Number of sites visited by WASP users in a week: 4,300
  • Number of pages analyzed by WASP in a week: 63,900
  • Current number of products detected by WASP: 55
I could release some market share numbers, but I don't feel it would be fair because the sampling is not large enough. Let's just say that in absolute number of sites tagged, Google Analytics largely dominate (twice as more as) Omniture SiteCatalyst (twice as more as) WebSideStory HBX, then WebTrends Live and Coremetrics.

I'm receiving great feedback about WASP. People like the new status bar indicator and I received a couple of requests to for additional products to detect, or small glitches here and there on specific sites (usually sites that have weird implementations!).

What you want to see in WASP?

Let me share my dilemna regarding an advanced version of WASP: aim for the mass or aim for the bucks?
  • Creating "WASP Google Analytics Edition" would probably be very popular, but SiteScan exists, is free, and is doing a good job. Furthermore, from a purely commercial perspective, why would people pay for a QA tool while Google Analytics is free?
  • Creating "WASP Omniture Edition" would probably be much more interesting, especially with the type of clients Omniture has and the recent industry shakeup.
Which brings the next question, below "Which features would you like to see added to WASP?".

But this inevitably brings another question...

Which model would fit?

So far, I have spent dozens of hours (I stopped counting!) working on WASP. Creating WASP is a great experience in itself and it's rewarding to see the interest picking up. Honestly, it's also bringing a fair amount of "attention" which translates in other opportunities. Being perceived as a thought leader, innovator and helping out the community is great, but in and by itself, WASP needs to bring some tangible outcomes.

It's interesting to see that most respondents to my little survey say a "donation model" appears to be, in their view, the most appropriate one. The WASP user interface clearly shows a "Make a Donation" button and the website as a clear call to action to make donations. Here's the results:
Since the first launch of WASP, there has been 2 donations, for a whopping total amount of 30$!
Am I complaining? No! I just thought I would share this info and seek your input. Please fill out the poll. Please send in your comments and if you are inclined to do so, let me know, honestly, how much would you pay to make sure your site is correctly tagged? (or email me privately)
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