- Interactive communication
- Interactive marketing
- Interactive solutions
My good friends Jacques Warren from WAO Marketing and Simon Rivard, VP Marketing for Canoe, and myself will be together on a panel about "how to optimize conversion rates with the help of web analytics". Here's the blurb from this panel intro:
Since the Web Analytics Association is an associative partner of this event, members can get a 15% discount on the registration.
In the last few years the importance of Web analysis has grown worldwide as well as in Québec. Web site managers are looking for additional knowledge on their Web site traffic as well as using Web analysis to improve their business. Web analysis transforms Web practices as well as interactive marketing culture & strategies. Accountability, performance & optimisation are now major stakes with a growing number of organisations.