Let me share a recent experience. A few days ago I had the chance to spend some time with Bryan Eisenberg. Who? If you don't know who he is, read on. Otherwise, skip the next paragraph!
Bryan and his brother Jeffrey are the co-founders of FutureNow Inc., he is the author of several best sellers in the field of online marketing and conversion, a renowned worldwide speaker, and the guru behind the concept of "persuasion architecture". He is, along with a few others like Avinash Kaushik, what we would call a Guru. Don't worry if they don't admit to be one: guru, like leadership, is something others see in you, not something you can claim yourself.
I spent about an hour with Bryan. We talked about my goals as a freelance, discussed persuasion architecture, and I had the honor to take a glimpse at the internals of their process and tools. Persuasion architecture is all about process, but it's also supported by a tool (or a set of tools) that could elevate any analyst job to levels of insights that were unimaginable without actually tying up Bryan to a chair beside you.
Market Motive, the new internet marketing think tank, can now count on Bryan as a leader of online conversion. Great minds thinks alike: Market Motive is bringing the cream of the crop that businesses need to understand in order to get a competitive advantage online.