It seems nobody else took note of this announcement: the Walt Disney Internet Group abandons WebSideStory (VisualSciences) and goes with the full range of Omniture products, as highlighted earlier in this short press release.
From my knowledge of the web analytics market, it's a huge blow at VisualScience as Disney was probably (one of) their biggest and oldest client. As you can imagine, Disney is not just your next schmuck web site, it's a conglomerate encompassing Disney Online, ABC, ESPN, movies.com and a bunch of others and one of the world's most renowned brand. In August, Nielsen/Netratings ranked Disney Internet Group at the 9th position of the most visited sites, with over 32M monthly unique visitors.
Named one of the most influential industry contributors by the Digital Analytics Association. With over twenty years’ experience empowering organizations to analyze and optimize their online channels, Stéphane has cemented his position as a leading voice for online analytics and optimization.
1 comments:
One problem with the change of names is that we don't know if Disney abandoned HBX or Visual Sciences per se. All the luck to Omniture: another big client to support. Hopefully Wal-Mart will slow down on being so demanding ;-).
Omniture definitely has great momentum in the market, and some vision too, if one considers the purchase of Touch Clarity and Offermatica.
I look forward to seeing how they will package all that, and more importantly, how they will make the market understand how to use all those tehnologies together.
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