Omniture is certainly getting some higher ground in the web analytics sphere with the announcement of the acquisition of Offermatica.
With TouchClarity, Genesis, SearchCenter, Discover 2.1, enhancements to SiteCatalyst, Omniture is aggressively expanding. The challenge will be to continue to maintain and enhance flagship products while integrating all the recent acquisitions. But this is certainly a good move in a crowded market burgeoning with new innovations.
And between all those moves, this should be a signal to web analysts that their job will continue to expand to new horizons; this is great and exciting! Reporting wasn't enough, analysis is the value. Now, A/B and multivariate testing, SEO, PPC and emarketing campaign management, behavioral targeting, surveys and other types of analysis, without forgetting core system data integration are becoming even more important. To employers, it's also a trend to watch as web analysts demand increase and expertise remain scarce in the market.
Still a lot of exciting time ahead!
Named one of the most influential industry contributors by the Digital Analytics Association. With over twenty years’ experience empowering organizations to analyze and optimize their online channels, Stéphane has cemented his position as a leading voice for online analytics and optimization.
1 comments:
So true!
Our job become more and more demanding. I didn't start doing the basic (we are still implementing the solution) and I fear I would not have the time to do everything 'correctly'.
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C'est très vrai.
Notre travail devient de plus en plus exigeant. Comme nous sommes toujours à la phase d'implantation de notre solution, je n'ai même pas encore commencé à faire de l'analyse et déjà je ne vois pas comment j'aurais le temps de tout faire correctement.
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