The role of web analyst is critical to a successful internet presence and maybe even the success of entire organizations.This article provides the results of my study of web analysts and answers two primary objectives:
- Quantify how web analysts spend their time on various tasks, and more importantly, what type of cognitive process they engage in while doing those activities.
- Help web analysts understand their own job characteristics and explain it to their managers and fellow workers
Of course, a special thanks goes to the web analysts who spared a little bit of their attention and took the time to fill out the survey. I look forward to comments, suggestions and even critics!
Stay tuned! In the coming days I will publish additional details about various aspects of the study.