A few months ago, I got an email from Phil Kemelor asking if I could take some time to answer a few questions. The result came out yesterday and I got my copy of the new CMS Watch Web Analytics Report. Nearly 300 pages that will guide you trough:
- The basics: what is web analytics?
- Sell it to your boss: business case for web analytics
- What to look for: Web analytics technology and features
- Purchasing and implementation
- Vendors: An in-depth review of the web analytics marketplace covering 17 solutions conveniently organized as SaaS, hoster or open-source and categorized based on the requirements, the website orientation, and internal resource profile.
Named one of the most influential industry contributors by the Digital Analytics Association. With over twenty years’ experience empowering organizations to analyze and optimize their online channels, Stéphane has cemented his position as a leading voice for online analytics and optimization.
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