I had the pleasure to present a real case study about our experience with Omniture. Here’s the key takeaways from my presentation:
Our multi-disciplinary team is composed of key players from:
- Marketing Research: core business knowledge & statistics, analytics,
- eBusiness: interactive strategy,
- Architecture: link between business & IT and
- Web Development team.
- Web Metrics
- Behavior Optimization
- Corporate Performance Management
The last point, reinforced by Omniture’s Scott Wells and David Mackay, was about the importance of establishing a strong user network. I also invited all attendees to have a look at the Web Analytics Association and the UBC courses, as well as get on my invitee list for upcoming Web Analytics Wednesdays in Montreal and Quebec city.
Some of the comments I’ve got were “I can relate to what you were saying”, “I didn’t know there was so many users in Montreal”, and “I look forward to get in touch with other users”. I guess I can conclude the event was a success!