Warning: Hot Jobs in Web Analytics
If anyone still had doubt about the job market for web analytics... Linda Burtch, from Smith Hanley LLC, reveals some interesting details about the web analytics job market. Here are some characteristics, with some of my own opinions:
- Hot skill set: analytical, web saavy, marketing, IT
- Fast moving: dozens of positions available, many for renowned companies, with several job offers at once closing in about a month!
- Relocation challenges: the Internet is worldwide, so is this job market, relocation is often a challenge (compensations, insecurity).
- Bonus! getting a sign-in bonus is getting more frequent.
- Cross-industry (horizontal skills): web analytics is universal, regardless of the actual field of expertise of the employer. Of course, knowing what it's all about helps, but changing industry type is frequent.
- Compensations: from entry at $50,000 up to director/vp over $125,000. The most frequently sought positions, such as senior analyst, range from $60k to $85k.
Over the past few weeks I've been receiving emails from people seeking consultants or employees to fill web analytics positions, but I guess it's the same here as anywhere: it's hard to find experienced analysts! If you are in Canada and involved in web analytics, I would appreciate your input about the job market.
If your looking for a job in this field, check out the Web Analytics Association job board, or the job postings of the Association of Internet Marketing.
4 comments:
Well, I know very few people who actually work full time as Web Analyst for their organization. Wait, I think I know 1! But of course I am not aware of everything that's going on in our country. Yes, there are people in charge of WA, but full time ones, very very few.
As a consultant, I have been fully involved in the field fo the last 4 1/2 years, and I have tried numerous times to convince clients that they should open a full-time WA position, espacially when they spend millions on the Web. I have seen Web team made of 40 + people, with even 4 copy writers, but NO analyst, and no intention to hire one!!
Anyway, I know things are changing now, I see it everyday, but the people shortage is dramatic. Companies will most definitely need to grow the talent internally, and work with consultants for some time... which I won't complain about!
Finally, salary-wise, $75k CDN ?? I wish !!
I still think the biggest problem is that everyone is looking for "experienced" analysts. I've been making my way through the UBC courses (and doing well), but the job market for those wanting to get practical experience with the mentorship of an experienced analyst are nil.
Agree with Jacques that there are few F/T analysts around and none that I know making $75K. Companies, like mine, have us still wearing multiple hats.
Two quick things:
1) I did my PhD (quantitative marketing) in one of the best US school 15 years ago. Worked for several Fortune 500. Back in Quebec, no one had any idea what modeling could do. Truth is that very few SMEs invest in market modeling. Requires data, expertise and the right attitude.
2) if there is interest, I can look at the possibility of organizing formal training. Online courses. If people in the field are willing to contribute their expertise (as there are several subfields and niches).
Heck! a third observation: I teach an introductory modeling course (MBA marketing majors). Showed GA. Talk a lot about eBusiness. Not much interest. What is happening is so radically different from the usual way of doing business, so remote from the traditional marketing experience, that marketing majors do not relate.
Syephane Gauvin,
A course in modeling? Hell, yeah, I'm taking it!! I want in!! Where do you teach? I have been extensively reading in Database Marketing for the last few months, knowing that I will be doing a lot of it in 18 months time with Web Analytics.
To me, why your MBA students can't see how deeply marketing is changing just escapes me...
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