This week was our 4th WaW, 3rd one in Montreal. About a dozen people gathered at Baton Rouge to eat a rack of excellent BBQ ribs, drink a few beers at talk about web analytics. The place was a bit noisy, but this wasn't enough to stop us from talking about our various experiences, some tips and the importance of web analytics in Web (re-) design, continuous improvement, and as a demonstration of Web ROI.
Being informal as its advantages, which allowed us to digress about intranets and picture management solutions. But I take good note of having a minimal agenda, thanks Benoit! :)
We will reach to the Association de Marketing de Montreal (AMM), the Federation d'Informatique du Quebec (FiQ), as well as the Association of Internet Marketing & Sales and the Web Analytics Association to set up a thematic event about web analytics. However, I will have to see how much effort I can dedicate to the organization of this event.
As always, your suggestions, critics and comments are welcome and I look forward to the next WaW. In February it will take place in Quebec city, so spread the word, let your colleagues know about WaW!
Named one of the most influential industry contributors by the Digital Analytics Association. With over twenty years’ experience empowering organizations to analyze and optimize their online channels, Stéphane has cemented his position as a leading voice for online analytics and optimization.


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