"Why the most original minds in business win?" Here's some interesting quotes from the manifesto:
- Being different makes all the difference: "Winning companies don't just sell competitive products. They stand for important ideas, ideas that shape the future of their industry, ideas that reshape the sense of what's possible among customers, employees and investors."
- Sharing your values beats selling value. "When just about everything keeps getting cheaper and better, offering customers something that's a little cheaper and better today won't win them over because something else is bound to be cheaper and better tomorrow." This point and the one above reminds me of Thomas Malone in "The Future of Work", when he says "Making choices that are wise, not just economically efficient, means making choices that are consistent with our deepest values."
- Nobody is as smart as everybody. Behind every maverick company is a set of distinctive and disruptive ideas... the new world of innovation is built on the principle that "nobody is as smart as everybody."
- The people are the company. Simply put "they are the building blocks of long-term prosperity."