Hear me speak! Free webinar on #BigData & #Marketing

Hear me speak about Big Data and Marketing Strategy in a free webinar presented by Target Marketing, sponsored by Tableau Software.

Big Data and Marketing Strategy: How informed marketers separate the signal from the noise

Thursday, May 16th, 2013 | 2:00 p.m. (ET)/11:00 a.m. (PT)

Data has become one of the biggest challenges and opportunities for marketers today. There is an endless stream of it coming from digital and offline channels, enough to choke many outdated data warehouse systems. And in that stream seems to lie just about everything you need to know about what your customers are doing, and what they will be doing tomorrow. The best marketers today are able to read those currents and position their companies where tomorrow's customers are going to be. How do they do that without getting drowned in the flood of information?

Join us on this webinar to hear how successful marketers and marketing consultants deal with data, including:

• What data is most important to their strategies
• How they organize and analyze that data so it is not overwhelming
• Key insights they're looking for
• When is the data too much and what do they ignore

Come to this session armed with your questions. You'll be able to submit them directly to our panelists for a live Q&A session during the hour.

In 5 or 10 years from now, where do you see yourself?

The subject of this post is likely something you were asked at least once. It’s a frequent job interview question, or one you get asked when doing annual reviews with your manager.

I was asked this questions at least a dozen times over the past 25 years.

My answer has always been the same – clear and simple:

“I want to be recognized for my contribution.”

Tableau Google Analytics Connector

The Tableau Customer Conference was one of the best I attended - great product, great team, great corporate culture. Attending the conference was a great opportunity to learn and share how Cardinal Path use Tableau extensively to merge web analytics behavioural data with back-office data to provide deeper analysis and insight to our clients.

Tableau just published a press release mentioning our early use of the Google Analytics Connector - one of the many features coming up in Tableau v8.

“With Tableau’s Google Analytics Connector we will not only connect easily and more efficiently through the API, we will also be in a position to increase our client analytical maturity by demonstrating the benefits of merging online behavior data with back-office operational data sources,” said Stephane Hamel, Director of Strategic Services at Cardinal Path. “That’s going to increase analytical power and better decision insight.”